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Product design and prototyping, for early to mid stage companies

Product design and prototyping, for early to mid stage companies

Helping early-stage founders get to product market fit faster,
through rapid prototyping and polished design.

Helping early-stage founders get to product market fit faster, through rapid prototyping and polished design.

Work

LEAD DESIGNER, SEED STAGE — BACKED BY YC W22

LEAD DESIGNER, SEED STAGE, BACKED BY YC W22

Platform for organisational design and workforce strategy to promote enterprise flexibility.

I was the first full-time hire, owning UX/UI while partnering with the founders on product vision. Through iterative prototyping, we validated user assumptions, helped secure investor interest, and converted leads to customers. I also refined the application's UX, managed a design system, and closely collaborated with users and developers to marry technical complexity with user needs and ship things in a remote setting.

Below you can see samples of the org chart, scenario planning, analytics and hire request flows I designed.

Bram is a world-class customer-centric designer who has the talent to deliver simple solutions to complex problems. After joining, he has challenged every aspect of our product and improved our product by 1000x in a matter of just a few months. The team was happy to work with Bram, and customers were happier with Bram's work.

Bram is a world-class customer-centric designer who has the talent to deliver simple solutions to complex problems. After joining, he has challenged every aspect of our product and improved our product by 1000x in a matter of just a few months. The team was happy to work with Bram, and customers were happier with Bram's work.

Dave Kim

CTO and co-founder of Agentnoon (YC W22)

FREELANCE DESIGNER — SERIES A, BACKED BY YC S20

FREELANCE DESIGNER, SERIES A, YC S20

A collection manager for e-commerce merchandisers. Integrate your collection, map your attributes and design your storefront.

At Depict I closely collaborated with the head of product and was embedded in a back-end team where I designed and we shipped multiple onboarding flows and a product catalog explorer that helped reduce new customers’ time to value from +3 weeks to under 24 hours. As an extra, internal teams are now able to debug visually inside the application, decreasing time to help customers. Below is a sample video of a successful onboarding and catalog.

Bram is not your typical designer. He can zoom in and out of details with ease, allowing him to marry user needs with business objectives quickly. His superpower is working with engineers and product for ultra-rapid iteration to validate problems, with a deep sense of visual design for entire customer journeys.

Bram is not your typical designer. He can zoom in and out of details with ease, allowing him to marry user needs with business objectives quickly. His superpower is working with engineers and product for ultra-rapid iteration to validate problems, with a deep sense of visual design for entire customer journeys.

John Tan

VP Product at Depict.ai (YC S20)

I was super impressed by how quickly Bram was up and running. He immediately got to work and synthesized what we knew + his own ideas into a design that really helped focus the team.

I was super impressed by how quickly Bram was up and running. He immediately got to work and synthesized what we knew + his own ideas into a design that really helped focus the team.

Karl Lundstig

Team lead at Depict.ai (YC S20)

LEAD DESIGNER — SERIES C

Sentiance shapes the future of road safety with their on-device motion insights. The platform helps gig economy workers, insurers, transport authorities and more, better understand mobility behavior.

I designed a white-labelled demo app showcasing the Sentiance platform capabilities, demonstrating driver safety, coaching, crash detection and real-time tracking for insurer and delivery B2B clients. Along with the VP of Growth and VP of Application Development, I designed a custom mobile application for a large insurer client, and made sure the design was reusable for the demo application, as seen below.

Bram is a remarkable product designer whose ability to critically question every aspect drives fast and impressive design outcomes. He designed an essential application for a major client, successfully aligning stakeholders and ensuring the design’s adaptability for our demo app, always with an eye on the business implications.

Bram is a remarkable product designer whose ability to critically question every aspect drives fast and impressive design outcomes. He designed an essential application for a major client, successfully aligning stakeholders and ensuring the design’s adaptability for our demo app, always with an eye on the business implications.

Max Luyckx

VP Growth at Sentiance

CO-CREATOR — SELF-STARTED

Portals.me

Link-in-bio meets no-code website builder. Build a beautiful website by dropping links you already have. Your links turn into beautiful interactive widgets.

Portals.me was a bootstrapped MVP experiment of Yorick Moereels and myself. I designed, prototyped and together we validated our concept. After encouraging feedback we hired a freelance dev to build an MVP. Early testing with users indicated initial traction on the concept but we didn't see a road to early profitability without considerate investment and decided to shut down the project. Below are pieces of the design, marketing and a video of the working software demo.

The best version of you and your links, displayed beautifully.

Links automatically convert to beautiful widgets.

  • Restaurant Nobu

    207 Fifth Ave
    San Diego, CA 92101
    United States

  • Song

    Artist

  • Last holiday

  • A beautiful home for your content, in minutes.

    Twitter.com

  • A beautiful home for your content, in minutes.

    Twitter.com

  • A beautiful home for your content, in minutes.

    Twitter.com

    A beautiful home for your content, in minutes.

    Twitter.com

Bram not only demonstrated he’s a great designer but also proved to be a versatile generalist. His ability to communicate clearly with developers enables a tight feedback loop, accelerating the iteration process. He consistently prioritizes customer needs with great intuition, working backwards to design great features. All whilst having a tendency to move very fast and get things done.

Above all, Bram is a genuinely good-hearted person, enjoyable to work with and possesses high integrity. Any team would be lucky to have him!

Bram not only demonstrated he’s a great designer but also proved to be a versatile generalist. His ability to communicate clearly with developers enables a tight feedback loop, accelerating the iteration process. He consistently prioritizes customer needs with great intuition, working backwards to design great features. All whilst having a tendency to move very fast and get things done.

Above all, Bram is a genuinely good-hearted person, enjoyable to work with and possesses high integrity. Any team would be lucky to have him!

Yorick Moereels

Co-founder Portals, Currently at Payflip, Ex Stripe

Design for early to mid stage companies

Get in touch.

Get in touch.

© Terran BV 2024